When it comes to SEO, there’s no single solution that can be applied to all businesses. That being said, there are certain factors that one can keep in mind when going about making websites SEO friendly.
Firstly, we need to remember that there is always an opportunity to get an edge over competitors at any given point of time. And this cannot be accomplished by just learning the tactical side of SEO. For example, keyword research or link building. While these techniques are definitely crucial, one must go after an SEO strategy that helps map the connection between business goals and SEO tactics.
When formulating an SEO strategy, we need to be exhaustive in asking, and formulating answers to, relevant questions like:
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Who is in the target audience? And who are the audience’s influencers? What are their needs?
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What kind of traffic works well for you? Is it social media or referral or email?
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What sort of content converts well?
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How should one go about distributing the content?
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What are the goals, in terms of conversion rates, with respect to each channel?
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With these in place, the next step will be to prioritize potential SEO investments based on expected value in return. And then go about making on/off page optimization or keyword research based on problem.
There’s a difference between looking at SEO as a tactic to improve rankings and as a means to build genuine connections. Choosing the latter will not just make your pages to rank at the top but will also create trust and reliability that all businesses are vehemently looking to embody.
